LONDON -- Iceland Foods may have been the real winner of the Euro 2016 match between Iceland and England.

SEE ALSO: The world reacts to Iceland's Euro 2016 win over England with joy, Brexit jokes, and Bjork

The UK's frozen food specialists received a flurry of tweets regarding the football match as some people evidently confused the store for the Icelandic football team. 

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And the people behind the Iceland Foods Twitter account had a little too much fun with it.

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And then this exchange with Carlsberg happened:

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It would seem the real question that needs to be asked here is, is #Euro2016 just an elaborate marketing strategy for Iceland Foods? 

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